"Making custom headline feeds with descriptions helped us increase page views per visitor 22.3%.*"

After adding navigation links individual pages were set up, one for each category of headlines with descriptions. The Site's logo was added in the co-brandnews form, a category of news selected and then the number of headlines to display on the page. The Form generated a simple script which was copy and pasted on each page. The process repeated until all of the pages were done.

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* - increase in pages per visit based on Google Analytics results supplied by Site.